1.  Establishing higher education in the international programs in service industries and international language, which is in accordance with the national need.
2.   Producing the graduates who will have professional knowledge and international skills  in their professional careers, ethic concepts  and fulfilling with service minded. 
3.  Cooperating with the community for doing research and providing academic services both at national and international level. 
4.  Producing and publishing academic reports concerning service industries and international communication which will benefit  public and private sectors at national and international level.
5.  Cooperating with public and private sectors for conserving and revealing  Thai culture at national and international level.